Hyundai Venue Competes In The Compact Crossover Segment

Hyundai Venue

Hyundai’s Compact Crossover Venue

What is the Hyundai Venue, and more importantly, why is it? The Venue is a compact, feature-rich crossover/SUV. The reason Hyundai created the Venue? For the last ten years, drivers around the world have migrated from sedans to hatchbacks, and onto SUVs and crossovers. As in sedans, manufacturers would

compete across the range, from big and expensive all the way to small and cheap. Between these extremes, recognisable nodes of competition would emerge. One such node is the VW T-Cross, Ford Ecosport and Renault Captur, smaller, high-spec vehicles around R300K. The Hyundai Venue was specifically designed to compete in this lucrative and fast-growing segment.

The Venue looks and feels like an SUV. It has a wide stance and body has a dynamic wedge shape that suggests speed, even when parked. It is a small car, but the innovative design has created a bigger than anticipated interior.

The 1-litre, 3-cylinder turbo-petrol format dominates in this segment, and the Venue uses the one currently found in the slightly larger Hyundai Kona. It gives you 88kW and 172Nm torque, with the option of a 6-speed manual or the silky-smooth 7-speed dual-clutch direct-shift automatic. The latter is absolutely brilliant, but it does cost a bit more. Power is through the front wheels.

That engine in that body gives you plenty of acceleration zip, and the short wheelbase makes city driving a doddle. Yet it is very composed at speed on the winding, windy country roads of the Western Cape. It may well be the most refined and quietest drive in this segment. Fuel consumption in the mixed driving just described came in under 6-L/100km.

The Hyundai Venue ranges from under R275K* to just under R370K*, with features added as you move up the price ladder. Let’s look at Fluid MT, as number 3 exactly in the middle of the 5-option range. It starts at R309 800* and for that, you get a lot of car.

Safety comes first with driver and passenger airbags and curtain airbags, ABS, EBD and electronic stability program. Cruise control and ISOfix child safety seat-mounts give further peace of mind.

In terms of features, the Fluid MT offers a multi-function steering wheel, electric window and folding mirrors, keyless entry, Bluetooth and infotainment system, partial leather seats and alloy wheels.

The Venue is a worthy entrant into this hotly-contested segment. If you are looking, you are welcome to compare the range and book a test drive of the brilliant new Hyundai Venue with us.

*Prices accurate January 2020

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