Hyundai Motor Company and its authorized dealers in Saudi Arabia have announced the success of their road safety campaign for women. The “Safeway with Hyundai” initiative aims at educating female college students about road safety.
Hyundai wants to promote a culture of traffic and road safety especially in this new era where women are allowed to drive in Saudi Arabia. Focusing on female university students seemed the obvious choice and has exceeded expectations.
It’s through Hyundai Global’s commitment to community, social issues and advancement that this campaign has been a resounding success. In fact, approximately 3 000 female university students participated in the campaign following the implementation of the royal decree.
Hyundai’s Road Safety Campaign
The campaign covered several activities including lectures and seminars raising road safety awareness. Adding to the proceedings were test-drive sessions using a 4D augmented reality (AR) advanced driving simulator program. The main aim was to educate young women on how to follow traffic rules and how to be safe on the road.
Road safety knowledge is a vital life skill and Hyundai wants to educate everyone about good road and driving behavior. Their extensive involvement in the community allows them to engage with a large audience in the hope to make road safety a mass movement.
Mike Song, head of operations, Hyundai Middle East and Africa, said: “Hyundai hopes to assist community members to enjoy safety aboard Hyundai cars, in addition to raising awareness and improving safety on the road, because we believe that education and awareness always can achieve an improvement in the protection of our communities.”
The campaign launched at Jeddah’s Effat University and moved to Riyadh’s Princess Nourah bint Abdulrahman University and Dammam’s Imam Abdulrahman Bin Faisal University. Hyundai dealers involved in the initiative include the Wallan Trading Company, Mohamed Yousuf Naghi Motors Company and Almajdouie Motors Company.
As a socially responsible company, Hyundai has always been committed to promote Road safety and safe driving. They are proud to be part of such an important initiative. It may seem simple but when everyone effectively observes road safety, everyone can be a good and safe driver.