Nürburgring is the holy grail for amatuer car enthusiasts. If the holy grail smelled of burnt tyres and diesel fumes. There are few amateur drivers who wouldn’t give anything just to try the fabled 22.81km track. For Hyundai professionals, Nürburgring has a very different purpose: Ensuring that your Hyundai is one of the more durable and long lasting vehicles on the market.
When Hyundai became the first manufacturer to offer a 10 year warranty on their vehicles they did it with good reason. In 1999 Mong-Koo Chung became the CEO of Hyundai Motor Company after spending more than a decade as CEO of Hyundai Motor Service. After spending all those years as head of the service department, Chung knew exactly what is was that Hyundai drivers were concerned about and now at the head of Hyundai he was able to ensure that not only were the vehicles produced to the highest standards, but that they were durable and sure to last you a long time.
And this is where the Nürburgring comes in. In 2013 Hyundai became the first Asian car manufacturer to have a purpose built testing facility at the legendary track where for 16 weeks a year the world’s best automakers drive virtually non-stop around one of the most challenging and varied tracks in the world gathering enough data in those few short weeks to make lasting decisions and improvements to their next generations of vehicles. Some people have suggested that just a thousand kilometers at top speed on this intense track is equivalent to more than 200 000kms of real world driving. Think about it, in just sixteen weeks, those drivers are establishing the next 10 years of your driving confidence. That is a lot of pressure to be under.
But that pressure results in greatness and it is here that we are starting to see the emergence of the next generation of Hyundai cars being put through their paces. This is especially true now that we are have seen the birth of Hyundai’s new range of race track orientated performance cars. If you ever wondered why the Hyundai i20 seems to just be getting better and better, it could be because Nürburgring is the current playground to not only the Hyundai i20 N but also the Hyundai i20 WRC vehicles.