Hyundai has announced BTS as the new brand ambassador for the all-new Hyundai Palisade SUV. The seven-member South Korean boy band, also known as the Bangton Boys, was formed by Big Hit Entertainment in 2013. Since then, they have become a real sensation winning numerous awards and has bragging rights as the most retweeted celebrities in 2017 and 2018.
In September 2018, BTS gave a speech at the United Nations as UNICEF ambassadors and were also later featured on the cover of Time magazine. The International edition depicted the K-pop group as ‘Next Generation Leaders’ and with their large social media following, they are in an ideal position to reach the next generation of Hyundai drivers.
BTS Global Campaign Kicks Off In London
Hyundai Motor Company has unveiled a teaser video of the new BTS global fan campaign. It is displayed on their prime advertising screen in Piccadilly Circus in central London and certainly ramps up their collaboration with the renowned Korean boy band.
The BTS global campaign has launched teasers in seven cities around the world, from Hong Kong, Seoul and Tokyo to Los Angeles, New York, London and Paris. While Hyundai sponsored the billboard ads in London, representatives confirmed that they did not provide sponsorships for other cities. The exclusive teaser video is already on-screen at Piccadilly Circus and will be available to view until March 10.
BTS was named the global brand ambassador for the new flagship Hyundai Palisade SUV after appearing in a special introduction video. The popular K-pop group also attended the 61st Grammy Awards in Los Angeles arriving in style showcasing the all-new eight-seater Hyundai Palisade.
The new global fan campaign aims to announce the launch of ‘ARMYPEDIA’, a website filled with six years of memories BTS has shared with their fans since the beginning. Some of the content on the site includes blog articles, photographs and videos, many of which are owned by their fans from across the globe.
The word ‘ARMYPEDIA’ essentially consists of two words. The first is ‘ARMY’ and refers to the name of BTS’ large following and secondly, ‘PEDIA’ which refers the Wikipedia, the online encyclopaedia. BTS fans can record their own memories on ARMYPEDIA by solving 2,080 QR puzzle pieces that are scattered around the world online and offline.
It seems many believe that the BTS promotion game is going to be bigger than anyone realises. The campaign is quite literally global and whenever fans see a Hyundai logo or a Hyundai Palisade, there will be a QR code. The benefits of the collaboration are enormous as the BTS endorsement of Hyundai resulted in pre-orders being double the initial forecast.
Hyundai Palisade Review
The Hyundai Palisade is the brand’s largest crossover to date featuring three-row seating and exceptional styling. It offers a far more spacious interior especially particularly for the second and third-row passengers. There is a one-touch system to move the second-row seats forward to access the third row. As an optional extra, power-folding third-row seats are available for easier access to the boot with additional cargo space for those fun-filled adventure weekends.
It makes a bold statement with the exterior design as they’ve incorporated a menacing front end with big and distinctive lighting elements. A cascading grille, longer bonnet and a stunning side-profile certainly make the Hyundai Palisade stand out. 18-inch alloy wheels come as standard while 20-inch rollers are optional for added style.
For the digitally savvy and music lovers alike, a 10.25-inch touchscreen infotainment system and a 12.3-inch TFT digital instrument cluster makes a big impression. It is compatible with Apple CarPlay and Android Auto and for the true believers in modern sound engineering, a premium Infinity Surround Sound System is optional.
In terms of power, the Palisade will only be available in a 3.8-litre V-6 engine with an eight-speed automatic transmission. All of the 291 bhp goes to the front wheels as standard while all-wheel drive will be optional on all trim levels. Considering the size of the car, ride quality is firm with precise and responsive steering feedback.
The Hyundai Palisade seems to have struck gold along with BTS’ global campaign. It looks as if this almost famous crossover is a car for future generations. As stated by Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor: “This is a great opportunity for Hyundai Motor to increase brand competitiveness among Gen Y and Gen Z.”
BTS said in a statement, “We are very happy to have an opportunity to communicate with the fans through this creative new global fan campaign.”
Unfortunately, the Palisade will not be available in South Africa as they will only product left-hand drive variants. Either way, it is still a fantastic car to look! Please follow us on Facebook and read our blog posts for more interesting updates and automotive news from around the world.