Hyundai Wins International Design Excellence Award

Hyundai Design

Hyundai Snags Another Award

Hyundai is once again in the news winning yet another award. This time it’s all about the inverted headlight design that has earned them the International Design Excellence Award.

If you’ve seen Hyundai’s latest models and facelifts, you may notice something slightly peculiar with the headlights. The Hyundai design team, led by Peter Schreyer, thought it would be a good idea to reposition the headlamps and swap them with the fog lamps. Their brevity certainly paid off as the automaker won the award, continuing to impress with cutting-edge design, technology, and innovation.

In fact, the design team has converted several conventional cars like the Hyundai Elantra and Hyundai Tucson with more than just a facelift. Their latest SUV models, for example, feature headlamps in places where fog lamps usually go and LED DRL’s in place of the headlamps. This distinguishes the brand even further from the competition and is likely to add even more impetus to the brand going forward.

The Hyundai Santa Fe SUV, the Kona subcompact SUV, and the NEXO fuel-cell SUV have all received silver awards from the Industrial Design Society of America. Winning the Prestigious IDEA Design Award makes it one of the most prolific in Hyundai’s trophy cabinet to date. In 2016, the Hyundai Elantra won bronze.

Hyundai Kona

Eloquently adopting the brand’s new family identity is the all-new, expressive and powerful Hyundai Kona. Thanks to the future-oriented Composite Light design and rugged bumper design, the Kona delivers a modern, progressive appearance with a lustrous and exquisite silhouette. In our opinion, nothing spells quality more than winning all three worldwide renowned design awards this year.

Hyundai Santa Fe

Speaking of quality, the mid-size Hyundai Santa Fe SUV was redesigned and launched as the fourth-generation model featuring a wide and stable stance. It won’t be complete without Hyundai’s signature cascading grille while a composite light design with LED daytime running lights above the new LED headlights adds to the stylish and dynamic exterior design.

Hyundai NEXO

Along the same vein of pure innovation and success is the next-generation fuel cell vehicle, the all-new Hyundai NEXO. Dubbed as Hyundai’s technological flagship, the NEXO truly shapes the future of driving with the next-level design showing off its advanced capabilities and impressive features. This includes a horizon positioning lamp which indicates its future and current visual boundaries along with a hidden rear wiper that fits seamlessly into the car’s elegant and clean design profile.

Hyundai’s NEXO is the first dedicated hydrogen-powered SUV that combines the practicality of an SUV with clean advanced fuel cell technology. It is the most advanced on the market with autonomous driving capabilities, smart technology, and advanced driver-assist systems while sporting the strongest powertrains in the segment. Adding to the long list of achievements, the NEXO also received the prestigious Red Dot Design Award which evaluates functionality, durability, level of innovation and overall quality with form and function in mind.

Luc Donkerwolke, Head of Hyundai Design center and Executive Vice President of Hyundai Motor said, “The three representative models that will be responsible for the current and future of Hyundai Motor’s SUV lineup proved their competitive edge by achieving the highest-ever company performance in product design. We expect this recognition will help inspire continuous improvement in design performance for Hyundai.”

If that doesn’t impress the pundits out there, Hyundai Motor’s luxury brand, Genesis, has also been recognised for its design excellence for two consecutive years. This year, the mid-sized sedan G70 was selected as an IDEA finalist following in the footsteps of the G80 Sports in 2017.

While there are no plans to bring the Hyundai NEXO to South Africa due to a lack of infrastructure to support fuel cell vehicles, it’s still an impressive car nonetheless. If you’re looking for award-winning cars with the future in mind, why not test drive the new Santa Fe and Kona?


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