Luc Donckerwolke, the star designer behind the Hyundai Tucson and Genesis G80, among others, is back at the helm but this time in a brand new role as Chief Creative Officer (CCO). Hyundai Motor Co. created this role as part of its efforts to further bolster the automaker’s position as a global luxury brand.
Who Is Luc Donckerwolke?
Luc Donckerwolke is a highly-regarded designer and has worked for the Hyundai Group since 2016. He took over from Peter Schreyer as the global chief designer where he helped shape the design language of the Group’s various brands. His most prominent work involved the new Genesis G80, Hyundai Tucson as well as the Hyundai Prophecy and Genesis Essentia concept cars.
Donckerwolke has a rich and impressive automotive history with extensive experience at other leading brands before joining Hyundai. He held various positions in the Volkswagen Group, including chief designer for Lamborghini, Seat, and Bentley. Here, the most standout cars are the Lamborghini Murciélago and the latest Bentley Continental GT.
What’s The New Hyundai CCO Role All About?
Looking ahead at his role as Chief Creative Officer, Luc Donckerwolke will put particular emphasis on the luxury brand Genesis, and the EV brand Ioniq along with several models powered by hydrogen fuel-cell technology. The CCO will also initiate joint projects with leading industry designers and conceive new concept cars across the board.
While he left the company in April for personal reasons and citing concerns over the impact of Covid-19 on the automotive sector, the relationship remained strong and prompted his welcome return. He will continue at the Hyundai Group as executive vice president and will initially work from Europe at the Hyundai Motor Europe Technical Center.
Luc Donckerwolke said: “In collaboration with the design teams, I will communicate the diversity and richness of the group brands’ designs, which are not only technologically dynamic but also customer-centric.“
When he left in March, Lee Sang-yup, senior vice president and head of the Hyundai Design Center, and Karim Habib, head of the Kia Design Center, led the group’s design innovation. While they are both well-renowned and talented individuals, the return of Donckerwolke speaks volumes of their respect for the Belgian native’s abilities.
Donckerwolke will report directly to the new group Chairman Chung Euisun, who took over the leadership role of the world’s fifth-largest automaker when combined with the Kia Motors Corp. SangYup Lee will continue to lead the global design department of Hyundai and Genesis and Karim Habib remaining in charge of Kia.
His return proves just how much potential there is within the Korean automotive industry and we, for one, can’t wait to see what Hyundai comes up with in terms of future designs and concepts.
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