Most gearheads can appreciate a good marketing campaign especially when it showcases something as sleek as the new Hyundai Tucson. With a range of nifty features, stunning exterior design and quality interior to match, what is the Hyundai Tucson truly capable of?
Let’s face it, most people who buy SUVs barely use them off-road other than the occasional dirt road or grassy hill. The new ‘Made For It. Even If You’re Not’ campaign from Innocean Australia puts the SUV through its paces in an attempt to promote the stylish, tough and very capable Hyundai Tucson.
Hyundai is South Africa’s fifth most popular car brand and it’s no surprise really with their range of mid-range, compact SUVs. With efforts to keep up with new trends and technologies, Hyundai is ringing the changes to their legendary SUVs, the Tucson and Creta. Adding to their collection of in-demand vehicles, the Hyundai Creta and Hyundai Tucson are now available with additional comfort features and elegant styling. The larger Hyundai Tucson also gets a few mechanical changes.
Earlier this year the Federal Administrative Court in Leipzig granted Germany the right to ban diesel cars from their major cities. This comes in the wake of rising concern over pollution levels, specifically nitrogen oxide (NO2). This unprecedented court decision has diesel motorists in other parts of the EU eyeing their vehicles askance. In fact, the diesel-car market share in Britain alone has dropped from 45% to 33% in just these few short months.
The 2018 New York International Auto Show revealed what many have been waiting for – the all-new and improved Hyundai Tucson. Being one of their best-selling cars, the Hyundai Tucson shows its worth in spectacular style.
Hyundai has given the Tucson a fresh design, revised powertrain line-up for some markets and more advanced technologies and features. Exact details and specifications of the Hyundai Tucson for South Africa will only be revealed closer to the launch date.
As South Africans we may be forgiven if the humdrum of our nine-to-five lives sometimes occludes the country’s abundant natural beauty. It can take a Youtube video, doing the office rounds, to remind us that we not only live in a Noah’s utopia but we are also blessed in being able to take the ark for a spin. Our metaphorical ark, in this case, is a bright blue Hyundai Tucson, touring the Kgalagadi Transfrontier Park in early July of this year.
Believe it or not, but this home-grown beauty is a South African exclusive that the local Hyundai team has put together in the absence of a Hyundai N Performance SUV option in the country. Launched at the same time as the new 2017 Elantra (you can read about the Elantra launch models here), it certainly came as un unexpected surprise to many of the motoring journalists who got to see it for the first time.
Sometimes women can really a pretty bad wrap behind the wheel, in fact when it comes to all things automotive there is the assumption that they are bad drivers and that they know nothing about cars. We don’t buy into this stereotyping at Hyundai.
Yes, most women are looking for a car that is safe, reliable and economical, but that’s not all you want from a car. You want something that shouts out who you are, what you stand for and how you plan to make your mark on the world.
South Africa and the Hyundai Tucson have a longstanding love affair. One that started with the first launch in 2005, was consequently replaced by the ix35 in 2009 and relaunch to take the market by storm during 2016. Five new Tucson derivatives, launched in March of 2016, were greeted with widespread enthusiasm. So widespread, in fact, that since the launch Hyundai has “sold an average of more than 600 units per month. That puts [Hyundai] firmly in the top position in this market segment,” says Stanley Anderson, Director of Sales and Operations at Hyundai Automotive South Africa.
The 2016 Women on Wheels car of the year winners have been announced, and the Hyundai Tucson has taken the top honours! The Women on Wheels car of the year competition gives women the exclusive chance to take the wheel, voting for the best vehicles in various categories. Written by women, for women, Women on Wheels magazine aims to dispel the myth that the ladies don’t equally enjoy cars. Now in its 13th year running, Women on Wheels has implemented a new point system for 2016 to select the top vehicles for women in South Africa.
The 2017 South African Car of the Year Awards kicked off earlier this year, and unsurprisingly there are some worthy contenders for the crown, all of which made it to the top 10 finalists list (more on that below). Unsurprisingly to those in the know there is a Hyundai in the mix, and one that is in our opinion the best possible vehicle for the job of transporting our fellow countrymen across the length and breadth of South Africa – The 2017 Hyundai Tucson!