Luc Donckerwolke, the star designer behind the Hyundai Tucson and Genesis G80, among others, is back at the helm but this time in a brand new role as Chief Creative Officer (CCO). Hyundai Motor Co. created this role as part of its efforts to further bolster the automaker’s position as a global luxury brand.
Anyone looking for a quality SUV should put the 2020 Hyundai Tucson at the top of their list. Hyundai has unequivocally evolved from its earlier, almost undistinguished, budget cars to manufacturing some of the most stylish and powerful vehicles loaded with features, top of the line specifications and driver comforts.
The popular Hyundai Tucson Sport is a heavy favourite in South Africa within the SUV segment and now, motorists have even more reason to smile. Hyundai SA has made some design tweaks, added a few horses under the bonnet and there’s even a new diesel engine. There are two variants of the Hyundai Tucson Sport; a 1.6-litre turbocharged petrol engine and a 2.0-litre turbocharged diesel engine.
The Hyundai Tucson Sport needs no introduction as it has certainly made a mark. However, they only sold 516 of the previous model which means the new Hyundai Tucson Sport has to be even better (and it is). Not only does the new Hyundai Tucson range in South Africa feature new sporting design changes but it also has improved performance and added diesel power.
As challenges go, these are biggies.
Simon Loasby’s key role will be to further develop Sensuous Sportiness – Hyundai’s new design identity. He will also play a pivotal role in deciding exactly how Hyundai cars will look in the future. And if that is not enough, he needs to sustain and grow Hyundai’s global SUV campaign.
Most gearheads can appreciate a good marketing campaign especially when it showcases something as sleek as the new Hyundai Tucson. With a range of nifty features, stunning exterior design and quality interior to match, what is the Hyundai Tucson truly capable of?
Let’s face it, most people who buy SUVs barely use them off-road other than the occasional dirt road or grassy hill. The new ‘Made For It. Even If You’re Not’ campaign from Innocean Australia puts the SUV through its paces in an attempt to promote the stylish, tough and very capable Hyundai Tucson.
Hyundai is South Africa’s fifth most popular car brand and it’s no surprise really with their range of mid-range, compact SUVs. With efforts to keep up with new trends and technologies, Hyundai is ringing the changes to their legendary SUVs, the Tucson and Creta. Adding to their collection of in-demand vehicles, the Hyundai Creta and Hyundai Tucson are now available with additional comfort features and elegant styling. The larger Hyundai Tucson also gets a few mechanical changes.
Earlier this year the Federal Administrative Court in Leipzig granted Germany the right to ban diesel cars from their major cities. This comes in the wake of rising concern over pollution levels, specifically nitrogen oxide (NO2). This unprecedented court decision has diesel motorists in other parts of the EU eyeing their vehicles askance. In fact, the diesel-car market share in Britain alone has dropped from 45% to 33% in just these few short months.
The 2018 New York International Auto Show revealed what many have been waiting for – the all-new and improved Hyundai Tucson. Being one of their best-selling cars, the Hyundai Tucson shows its worth in spectacular style.
Hyundai has given the Tucson a fresh design, revised powertrain line-up for some markets and more advanced technologies and features. Exact details and specifications of the Hyundai Tucson for South Africa will only be revealed closer to the launch date.
As South Africans we may be forgiven if the humdrum of our nine-to-five lives sometimes occludes the country’s abundant natural beauty. It can take a Youtube video, doing the office rounds, to remind us that we not only live in a Noah’s utopia but we are also blessed in being able to take the ark for a spin. Our metaphorical ark, in this case, is a bright blue Hyundai Tucson, touring the Kgalagadi Transfrontier Park in early July of this year.