The Hyundai Motor Company has always been known for its cutting edge design, so it no big surprise that it has two finalists in this year’s International Design Excellence Awards®. The International Design Excellence Awards®, or IDEA. The IDEA is held by the Industrial Designers Society of America and recognises design excellence in a huge array of categories ranging including sporting goods, office & accessories, medical & health, outdoor & gardens, sports, leisure & recreation and, of course, automotive & transportation.
The 2016 Hyundai Sonata Hybrid and Plug-In Hybrid (PHEV) are the latest market offering from the Korean car giants. Although not readily available in South Africa yet, these two models of the Sonata sing a very sweet song.
With both your car and cellphone getting smarter and smarter wouldn’t it be nice if they can get smarter together? Well of course it would! Hyundai has already got plenty of functionality when it comes to pairing your smartphone to your vehicle, but now Hyundai is taking it a step further with its new Apple CarPlay.
We’ve known it for a long time and now the awards are agreeing with us! The Hyundai Sonata and Santa Fe have just driven off with more awards, and this time as “Best Midsize Car for the Money” and “Best 3-Row SUV for Money” respectively.
“Sonata and Santa Fe being recognized by trusted site U.S. News & World Report means Hyundai has successfully been able to offer shoppers class-leading safety features, the latest technology, fuel economy and bold design, all at an outstanding value” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Hyundai will continue to innovate to deliver a spectrum of award-winning products that deliver high value and driving experience.”
Hyundai is looking to increase its presence in its current markets in the east as well as grow its foothold in Europe and is planning to achieve this in part with its ambitious plan to sell 228 000 of its new 2015 Sonatas in Korea and abroad.
Following in the footsteps of the Hyundai Genesis, the Sonata is the second model to get the ‘evolved design philosophy’ facelift thanks to ‘Fluidic Sculpture 2.0.’
The Sonata, which has already sold seven million copies since its release in 1985, has helped Hyundai’s rapid growth over the last few years thanks to its design and technological emphasis. The all-new Sonata will be unveiled at a world premier in South Korea in March 2014 and is already expected to redefine the high standards that people have come to expect from it.
The Hyundai Sonata recently received the honour of being named J.D. Power and Associates’ most dependable midsize car in their 2013 Vehicle Dependability Study, beating many leading competitors to clinch the title.
The internationally acclaimed annual study measures problems experienced by original owners of 3-year-old vehicles. To determine a vehicle’s dependability, no less than 202 specific problem symptoms, grouped into 8 major vehicle systems are measured in 100 vehicles (PP100). The vehicle with the lowest score would reflect the highest quality and as a result rank as most dependable.
According to the Director of Engineering and Quality for Hyundai Motor America, Erwin Raphael, “Hyundai is committed to providing customers with high-value vehicles that withstand the test of time. The quality and dependability of our models is important to reassuring owners that we care about their Hyundai experience beyond their initial purchase at the dealership.”