As challenges go, these are biggies.
Simon Loasby’s key role will be to further develop Sensuous Sportiness – Hyundai’s new design identity. He will also play a pivotal role in deciding exactly how Hyundai cars will look in the future. And if that is not enough, he needs to sustain and grow Hyundai’s global SUV campaign.
Hyundai has launched a world first in smart car technology using fingerprints instead of car keys. Not only does it allow drivers to unlock car doors but also start their vehicles. The plan is to initially implement the fingerprint scanning technology into the new Hyundai Santa Fe SUV model due for release in selected markets during the first quarter of 2019. Future plans are also in place to include a customised driving experience based on personal preferences.
Hyundai is once again in the news winning yet another award. This time it’s all about the inverted headlight design that has earned them the International Design Excellence Award.
The 2018 Geneva Motor Show in March is set to debut the all-new Hyundai Santa Fe crossover SUV. Until now, Hyundai has only released sneak previews of the redesign first seen on the Hyundai Kona but a recent sighting gave a glimpse of what’s to come. The Santa Fe is only getting bigger and bolder with each generation and it continues to impress.
In South Africa we are no strangers to having our most excellent TV ads relegated to the banned-box. Some enterprises, like Nando’s, are famous for flirting with censorship and even seem to bank on their TV ads being banned. These ads invariable attract more attention and debate than if they’d been run on a loop during the World Cup, proving that there is no such thing as bad publicity. This rule also proved true in 2006 when Hyundai ran a heartwarming TV ad in Australia and New Zealand, promoting the (then) new Santa Fe. It was banned a mere three weeks into airing.
South Africa’s criminally poor public transport system has, over the years, ensured our devolution into a one-person-one-car nation, effectively making our cars our meal ticket. For many of us, this means our cars will probably also be the most expensive thing we ever own. For even more of us, it means we’ll probably end up buying our cars (exclusively) pre-owned. In either event, we (the buyers) are confronted with a desperately difficult choice: what new car is still going to be worth something when it comes time to trade up? And: what pre-owned car is still going to be worth buying? Luckily, these two questions share an economical answer: the Hyundai Santa Fe.
30 days, 5800km at -28o Celsius – that is what a near standard 2.2-litre diesel Hyundai Santa Fe had to be put through back in December 2016 when it became the very first passenger vehicle to be driven across the Southern continent of Antarctica. The trip, which was done between Union Camp to McMurdo, was undertaken to commemorate Shackleton’s heroic 1914 – 1916 Trans-Antarctic expedition. On this expedition, Sir Ernest Shackleton never made it across Antarctica but was instead forced to abandon the trip to save his men. In honour of this, and the brave men which he managed to save, Patrick Bergel the great grandson of Sir Ernest Shackleton himself undertook the journey his ancestor could not. This amazing trip brought to a close an adventure started more than a century ago.
Sometimes women can really a pretty bad wrap behind the wheel, in fact when it comes to all things automotive there is the assumption that they are bad drivers and that they know nothing about cars. We don’t buy into this stereotyping at Hyundai.
Yes, most women are looking for a car that is safe, reliable and economical, but that’s not all you want from a car. You want something that shouts out who you are, what you stand for and how you plan to make your mark on the world.
The 2016 Santa Fe has it all, brawn, brains and style and now it has a science award to back it all up! That’s right, the 2016 Santa Fe Sport has recently been honoured for its All-Around Performance by the Automotive Science Group (ASG). This is because it achieved the highest combined social, environmental and economic performance scores in its class.