According to Interbrand’s latest rankings, Hyundai Motor is among the most valued brands in the world for the fourth consecutive year. Hyundai’s global brand value has grown another 3% since 2017 to a record high of US $13.5 billion. This result successfully places Hyundai in the top 40 Best Global Brands. They are now ranked the 36th most valuable brand and all that through challenging conditions across many global markets.
Qualities that reflect the Hyundai brand values are innovation, sustainability and responsible corporate citizenship. As a socially responsible company, Hyundai has always been committed to making things better. It’s at the heart of everything they do.
Its official, one of Hyundai’s newest models has grabbed top honours at the 2017 Women’s World Car of the Year, with the Ioniq taking the overall prize and winning the Green Car category as well. All derivatives of the Hyundai Ioniq were considered as one vehicle for voting purposes, which propelled the Ioniq EV, Ioniq Hybrid and PHEV Plug-in Hybrid to first place with the Mazda CX-5, Honda Civic Type R and the Ford Fiesta following hot on its heels . The Women’s World Car of the Year jury comprised of 25 influential female motoring journalists from around the globe, who whittled down a list of 420 cars and SUV’s to a more manageable 60 cars. It was from this final list that the Hyundai Ioniq was voted Supreme Winner.
We did not believe there was much Hyundai could do to impress even further when it came to their electric marvel, the IONIQ. But that just proves we had insufficient faith in Hyundai’s ability to impress – infidels that we are. In a completely unexpected turn, Hyundai announced that it would be adding another unique (and we use the term without so much as a hint of exaggeration) feature to the IONIQ. In fact, they’ve added a whole additional vehicle. They’ve added a scooter.
The Hyundai Ioniq. Ioniq? ‘Sounds like a new and futuristic console game, doesn’t it? With film adaptation starring Charlize Theron and, maybe, soundtrack by Alanis Morisette? Well, unironically, it’s the first electric car ever made by Hyundai – and boy did they go all-out – to appeal to gamers, filmstars, alternative rockers and everyone inbetween.
Hyundai Motors has done it again! Thanks to their brand defining design team the new IONIQ model has become the sixth Hyundai car to receive a Red Dot title in the last three years, with the others being the:
- New Generation i20 Coupe (2015)
- New Generation i20 Five-door (2015)
- All-new Sonata (2015)
- All-new Genesis (2014)
- New Generation i10 (2014)
For several years there was really only one major player in the game when it came to hybrid cars and that was the Toyota Prius, well not so much anymore. Hyundai have launched their version of a hybrid, and it looks to be a major player in this class of motor vehicle. Unveiled at the 2016 Geneva Motor Show earlier this year, the Ioniq is the first hybrid model to offer three variations of the electric car, namely the Ioniq Hybrid, the Ioniq Electric and the Ioniq Plug-In. Hyundai have covered the market here, and in doing so have guaranteed a hybrid to suit all.
It’s a given fact that everyone wants to arrive in style, each to their own of course, but when driving a Hyundai you can rest assured style is guaranteed!! When Hyundai announced its plans of introducing a new eco-friendly car to its catalogue, the idea was received with considerable enthusiasm and anticipation.
A single teaser image of Hyundai’s brand new concept car was released by the automaker to give motoring enthusiasts something to look forward to when it makes its official public premiere at the 2012 Geneva Motor Show.
The i-oniq is said to preview the next step in the evolution of the South Korean car brand’s ‘Fluidic Sculpture’ design language, which is evident in the released image even though it reveals only a sleek profile. European chief designer at Hyundai Motors Europe, Thomas Burkle describes the i-oniq to have a “unique exterior look with two strong arched curves defining the silhouette of the concept car and creating a playful contrast between the sharp character lines and soft but muscular features”.
Designed and developed at Hyundai’s European headquarters in Frankfurt, Germany, the i-oniq concept car hints at what one can expect from future Hyundai models, such as the next generation Genesis coupe. Sadly though, it won’t go into production.