Since it was first launched globally in the early 1990s, the humble Hyundai Accent has gone from strength to strength and proven to be one of the most versatile vehicle models in the Hyundai stable. Currently, in its Fourth Generation here in South Africa, and Fifth Generation in North America, Europe, and the Far East, the Hyundai Accent has become the mainstay of the Hyundai brand in so many countries thanks to its model variety, stylish looks, reliable nature and fun to drive features.
For many people, the ability to hear is something we often take for granted. Imagine driving without hearing anything like sirens, horns or other vehicles. You soon realise that hearing-impaired drivers have so much more to worry about but Hyundai believes that their new cutting edge technology can make a noticeable difference.
For some time there have been rumours about the Hyundai Leonis, a next-generation compact SUV. This sub-4 meter SUV is codenamed, QXI and will make its long-awaited debut in India in April 2019.
While it was first shown as the Carlino concept, the Hyundai Leonis will take on the likes of Maruti Vitara Brezza, Tata Nexon, Ford EcoSport and the upcoming Mahindra S201. The Carlino concept may have been based on the i20 platform but Hyundai Leonis will follow the new Santro’s platform. It will help the Korean automaker achieve their pricing strategy.
Hyundai has launched a world first in smart car technology using fingerprints instead of car keys. Not only does it allow drivers to unlock car doors but also start their vehicles. The plan is to initially implement the fingerprint scanning technology into the new Hyundai Santa Fe SUV model due for release in selected markets during the first quarter of 2019. Future plans are also in place to include a customised driving experience based on personal preferences.
If you are the holder of a valid South African driver’s license, you have to know the rules that govern our roads – it’s as simple as that. This is why that pesky learner’s exam we all have to write before we get to do the actual driving test is such a tough nut to crack. As such, it’s safe to assume that every legal driver on our roads is versed in what they can and cannot do when they take to the road. Which of course begs the question – why so many road accidents, South Africa?
The new year is upon us and by the looks of things 2019 is shaping up to be a very exciting year for Hyundai divisions around the globe. It may not exactly be breaking news as such, but we are very proud to announce that our parent company has launched an open innovation partnership with Brown University in the USA. Last year’s Visionary Challenge focussed on future mobility solutions and saw 80 individuals from 17 teams competing.
There has been much to celebrate in the Hyundai camp of late. As a global automaker, we not only succeeded in the successful roll-out of several new models around the world – our international marketing team also managed to scoop up a bunch of design and advertising awards for the inspiring campaigns that rolled out alongside these trailblazing new cars and SUVs.
Here are three of the innovative Hyundai marketing campaigns that stole the show in 2018:
If there is one thing we love at Hyundai, it’s sharing some good news in a time when most of the reporting we encounter is quite negative. This is why we are so excited to reveal that the Electric & Energy Systems division of Hyundai is poised to unveil a brand-new 150-megawatt lithium-ion battery in the city of Ulsan in South Korea in 2019. Here’s why this news is pretty momentous.
According to Interbrand’s latest rankings, Hyundai Motor is among the most valued brands in the world for the fourth consecutive year. Hyundai’s global brand value has grown another 3% since 2017 to a record high of US $13.5 billion. This result successfully places Hyundai in the top 40 Best Global Brands. They are now ranked the 36th most valuable brand and all that through challenging conditions across many global markets.
According to the exciting news that was unveiled in September of this year, the Hyundai Atos nameplate is poised to be revived in South Africa in the first quarter of 2019. The new iteration of everyone’s favourite Korean budget hatchback made its way onto Indian roads in October wearing the Santro badge and is currently being adapted for the needs of SA motorists.