If you are the holder of a valid South African driver’s license, you have to know the rules that govern our roads – it’s as simple as that. This is why that pesky learner’s exam we all have to write before we get to do the actual driving test is such a tough nut to crack. As such, it’s safe to assume that every legal driver on our roads is versed in what they can and cannot do when they take to the road. Which of course begs the question – why so many road accidents, South Africa?
The new year is upon us and by the looks of things 2019 is shaping up to be a very exciting year for Hyundai divisions around the globe. It may not exactly be breaking news as such, but we are very proud to announce that our parent company has launched an open innovation partnership with Brown University in the USA. Last year’s Visionary Challenge focussed on future mobility solutions and saw 80 individuals from 17 teams competing.
There has been much to celebrate in the Hyundai camp of late. As a global automaker, we not only succeeded in the successful roll-out of several new models around the world – our international marketing team also managed to scoop up a bunch of design and advertising awards for the inspiring campaigns that rolled out alongside these trailblazing new cars and SUVs.
Here are three of the innovative Hyundai marketing campaigns that stole the show in 2018:
If there is one thing we love at Hyundai, it’s sharing some good news in a time when most of the reporting we encounter is quite negative. This is why we are so excited to reveal that the Electric & Energy Systems division of Hyundai is poised to unveil a brand-new 150-megawatt lithium-ion battery in the city of Ulsan in South Korea in 2019. Here’s why this news is pretty momentous.
September 2018 saw Hyundai Automotive South Africa announce their plans to revive the popular Hyundai Atos in South Africa. Reports suggest that the new version budget hatchback is scheduled to arrive early in 2019. To whet the appetite even further, they have now hinted at local pricing.
If you’re an avid follower of new vehicle trends and futuristic concepts, the new Hyundai Santa Cruz Pickup ticks all the boxes. At first glance, it features out-of-the-box styling synonymous with futuristic car concepts which speak volumes of a job well done for the Korean automaker.
According to Interbrand’s latest rankings, Hyundai Motor is among the most valued brands in the world for the fourth consecutive year. Hyundai’s global brand value has grown another 3% since 2017 to a record high of US $13.5 billion. This result successfully places Hyundai in the top 40 Best Global Brands. They are now ranked the 36th most valuable brand and all that through challenging conditions across many global markets.
At a recent gathering of the Bloomberg New Economy Forum, which took place in Singapore, Executive Vice Chairman Chung Eui-sun went on the record stating that the auto company is squarely committed to facilitating a global switch to green hydrogen energy in any way it can. He noted that the UN has warned that global carbon emissions have to be stymied significantly by 2030 if there is to be hope for a sustainable future.
According to the exciting news that was unveiled in September of this year, the Hyundai Atos nameplate is poised to be revived in South Africa in the first quarter of 2019. The new iteration of everyone’s favourite Korean budget hatchback made its way onto Indian roads in October wearing the Santro badge and is currently being adapted for the needs of SA motorists.
The first Hyundai i20 drove off the showroom floor as far back as 2008. Using an entirely new platform created at Hyundai’s European technical centre, it allowed the Korean automaker to enter Europe’s competitive subcompact B segment. In the last ten years, the i20 has seen several upgrades but the best is yet to come.