The Hyundai Tucson Sport needs no introduction as it has certainly made a mark. However, they only sold 516 of the previous model which means the new Hyundai Tucson Sport has to be even better (and it is). Not only does the new Hyundai Tucson range in South Africa feature new sporting design changes but it also has improved performance and added diesel power.
The Hyundai Motor Group has announced the development of an industry-first smartphone app that allows users to customise primary vehicle functions. This is better known as ‘smartphone-electric vehicle pairing performance-based technology’. Drivers simply access the mobile app using their smartphones to change the performance output of their Hyundai.
Most gearheads can appreciate a good marketing campaign especially when it showcases something as sleek as the new Hyundai Tucson. With a range of nifty features, stunning exterior design and quality interior to match, what is the Hyundai Tucson truly capable of?
Let’s face it, most people who buy SUVs barely use them off-road other than the occasional dirt road or grassy hill. The new ‘Made For It. Even If You’re Not’ campaign from Innocean Australia puts the SUV through its paces in an attempt to promote the stylish, tough and very capable Hyundai Tucson.
For some time there have been rumours about the Hyundai Leonis, a next-generation compact SUV. This sub-4 meter SUV is codenamed, QXI and will make its long-awaited debut in India in April 2019.
While it was first shown as the Carlino concept, the Hyundai Leonis will take on the likes of Maruti Vitara Brezza, Tata Nexon, Ford EcoSport and the upcoming Mahindra S201. The Carlino concept may have been based on the i20 platform but Hyundai Leonis will follow the new Santro’s platform. It will help the Korean automaker achieve their pricing strategy.
If you are the holder of a valid South African driver’s license, you have to know the rules that govern our roads – it’s as simple as that. This is why that pesky learner’s exam we all have to write before we get to do the actual driving test is such a tough nut to crack. As such, it’s safe to assume that every legal driver on our roads is versed in what they can and cannot do when they take to the road. Which of course begs the question – why so many road accidents, South Africa?
The new year is upon us and by the looks of things 2019 is shaping up to be a very exciting year for Hyundai divisions around the globe. It may not exactly be breaking news as such, but we are very proud to announce that our parent company has launched an open innovation partnership with Brown University in the USA. Last year’s Visionary Challenge focussed on future mobility solutions and saw 80 individuals from 17 teams competing.
There has been much to celebrate in the Hyundai camp of late. As a global automaker, we not only succeeded in the successful roll-out of several new models around the world – our international marketing team also managed to scoop up a bunch of design and advertising awards for the inspiring campaigns that rolled out alongside these trailblazing new cars and SUVs.
Here are three of the innovative Hyundai marketing campaigns that stole the show in 2018:
If you’re an avid follower of new vehicle trends and futuristic concepts, the new Hyundai Santa Cruz Pickup ticks all the boxes. At first glance, it features out-of-the-box styling synonymous with futuristic car concepts which speak volumes of a job well done for the Korean automaker.
Part 3 of the young entrepreneurs’ docuseries with Hyundai Ioniq and Buzzfeed presents “How One Rooftop Farm Could Make Your City Better”. Co-founder of Up Top Acres, Kristof Grina, decided to pursue two of his biggest dreams – living in a big city and farming. Imagine changing a city landscape from dull and under-utilised rooftops to an urban farming sensation.