The Hyundai Motor Group has announced the development of an industry-first smartphone app that allows users to customise primary vehicle functions. This is better known as ‘smartphone-electric vehicle pairing performance-based technology’. Drivers simply access the mobile app using their smartphones to change the performance output of their Hyundai.
Hyundai Motor Group is leading the research and development of what they are calling – the world’s first multi-collision airbags. Hyundai safety engineers have invented this innovative technology designed to protect people from multiple collisions. Three out of every 10 accidents involve multiple collisions and this new system will significantly improve all-around safety.
For many people, the ability to hear is something we often take for granted. Imagine driving without hearing anything like sirens, horns or other vehicles. You soon realise that hearing-impaired drivers have so much more to worry about but Hyundai believes that their new cutting edge technology can make a noticeable difference.
The CES 2019 event showed impressive developments but none more so than the Hyundai Elevate, a robotic multi-purpose concept car. It has wheels to travel normally on roads while the robotic legs enable the Hyundai Elevate to walk, climb or crawl over all types of terrain.
Hyundai has launched a world first in smart car technology using fingerprints instead of car keys. Not only does it allow drivers to unlock car doors but also start their vehicles. The plan is to initially implement the fingerprint scanning technology into the new Hyundai Santa Fe SUV model due for release in selected markets during the first quarter of 2019. Future plans are also in place to include a customised driving experience based on personal preferences.
The new year is upon us and by the looks of things 2019 is shaping up to be a very exciting year for Hyundai divisions around the globe. It may not exactly be breaking news as such, but we are very proud to announce that our parent company has launched an open innovation partnership with Brown University in the USA. Last year’s Visionary Challenge focussed on future mobility solutions and saw 80 individuals from 17 teams competing.
If there is one thing we love at Hyundai, it’s sharing some good news in a time when most of the reporting we encounter is quite negative. This is why we are so excited to reveal that the Electric & Energy Systems division of Hyundai is poised to unveil a brand-new 150-megawatt lithium-ion battery in the city of Ulsan in South Korea in 2019. Here’s why this news is pretty momentous.
According to Interbrand’s latest rankings, Hyundai Motor is among the most valued brands in the world for the fourth consecutive year. Hyundai’s global brand value has grown another 3% since 2017 to a record high of US $13.5 billion. This result successfully places Hyundai in the top 40 Best Global Brands. They are now ranked the 36th most valuable brand and all that through challenging conditions across many global markets.
At a recent gathering of the Bloomberg New Economy Forum, which took place in Singapore, Executive Vice Chairman Chung Eui-sun went on the record stating that the auto company is squarely committed to facilitating a global switch to green hydrogen energy in any way it can. He noted that the UN has warned that global carbon emissions have to be stymied significantly by 2030 if there is to be hope for a sustainable future.
Hyundai Motorstudio Digital is a new concept from the Korean automaker that could spell the future of car showrooms. While no actual cars are on display here, this advanced digital studio offers a virtual experience allowing customers to view the cars they like in great detail. From toy models, VR Goggles and mega screens to colour palettes and a 3D car wall, Hyundai Motorstudio Digital is simply incredible.