Hyundai has another dauntless design concept up its sleeves to spring from the LeFil Rouge conceptualization which premiered at the Geneva Motor Show in March.
Hyundai is not one to deviate from coming up with brighter, bolder and more enthralling concepts. It is a brand that values and uses each vehicle to delve into a possible design direction.
Hyundai styling Chief, Sang-Yup Lee, believes that Hyundai needs to be classed as a more emotionally involved company. According to Mr. Lee, this can be achieved by increasing the brands emphasis on eye catching designs.
“It makes people think about Hyundai. We’re known for good, practical cars and value for money, but we really want to add emotional value on top of that, as a quality booster. It’s important for our next step.”
Hyundai’s latest state-of-the-art look, known as the Sensuous Sportiness design theme, was greatly influenced by Italian cars of the 1960’s and 70’s and has been adapted to models including the Santa Fe, La Festa, Nexo and Kona. All up and coming Hyundai vehicles will exhibit the Sensuous Sportiness design theme, models from Sedans to SUV’s. The goal here is to create an emotional significance and desirability while successfully concluding harmony between technology, proportions, architecture and styling.
As reported by Hyundai design boss, Luc Donckerwolke, the group will continuously strive to build on their long history of creating distinctive and sporty character in vehicles, they will open a new, unforgettable era for Hyundai design.
This new approach signals the embarkation of more than just the launch of a luxury brand. It gives the green light to a new stage of Hyundai expansion.
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