For many people, the ability to hear is something we often take for granted. Imagine driving without hearing anything like sirens, horns or other vehicles. You soon realise that hearing-impaired drivers have so much more to worry about but Hyundai believes that their new cutting edge technology can make a noticeable difference.
The CES 2019 event showed impressive developments but none more so than the Hyundai Elevate, a robotic multi-purpose concept car. It has wheels to travel normally on roads while the robotic legs enable the Hyundai Elevate to walk, climb or crawl over all types of terrain.
For some time there have been rumours about the Hyundai Leonis, a next-generation compact SUV. This sub-4 meter SUV is codenamed, QXI and will make its long-awaited debut in India in April 2019.
While it was first shown as the Carlino concept, the Hyundai Leonis will take on the likes of Maruti Vitara Brezza, Tata Nexon, Ford EcoSport and the upcoming Mahindra S201. The Carlino concept may have been based on the i20 platform but Hyundai Leonis will follow the new Santro’s platform. It will help the Korean automaker achieve their pricing strategy.
Hyundai has launched a world first in smart car technology using fingerprints instead of car keys. Not only does it allow drivers to unlock car doors but also start their vehicles. The plan is to initially implement the fingerprint scanning technology into the new Hyundai Santa Fe SUV model due for release in selected markets during the first quarter of 2019. Future plans are also in place to include a customised driving experience based on personal preferences.
If you are the holder of a valid South African driver’s license, you have to know the rules that govern our roads – it’s as simple as that. This is why that pesky learner’s exam we all have to write before we get to do the actual driving test is such a tough nut to crack. As such, it’s safe to assume that every legal driver on our roads is versed in what they can and cannot do when they take to the road. Which of course begs the question – why so many road accidents, South Africa?
The new year is upon us and by the looks of things 2019 is shaping up to be a very exciting year for Hyundai divisions around the globe. It may not exactly be breaking news as such, but we are very proud to announce that our parent company has launched an open innovation partnership with Brown University in the USA. Last year’s Visionary Challenge focussed on future mobility solutions and saw 80 individuals from 17 teams competing.
There has been much to celebrate in the Hyundai camp of late. As a global automaker, we not only succeeded in the successful roll-out of several new models around the world – our international marketing team also managed to scoop up a bunch of design and advertising awards for the inspiring campaigns that rolled out alongside these trailblazing new cars and SUVs.
Here are three of the innovative Hyundai marketing campaigns that stole the show in 2018:
If there is one thing we love at Hyundai, it’s sharing some good news in a time when most of the reporting we encounter is quite negative. This is why we are so excited to reveal that the Electric & Energy Systems division of Hyundai is poised to unveil a brand-new 150-megawatt lithium-ion battery in the city of Ulsan in South Korea in 2019. Here’s why this news is pretty momentous.
September 2018 saw Hyundai Automotive South Africa announce their plans to revive the popular Hyundai Atos in South Africa. Reports suggest that the new version budget hatchback is scheduled to arrive early in 2019. To whet the appetite even further, they have now hinted at local pricing.
If you’re an avid follower of new vehicle trends and futuristic concepts, the new Hyundai Santa Cruz Pickup ticks all the boxes. At first glance, it features out-of-the-box styling synonymous with futuristic car concepts which speak volumes of a job well done for the Korean automaker.