Now at the fiftieth anniversary of the moon landing, Hyundai has declared: “A small step for a valve, a giant leap for valve kind.”
Okay, that is a bit of a stretch, but some kind of valve timing control has been around for fifty years, and Hyundai has just added the crucial next step.
Technology can be both good and bad. Flight has allowed us to break the bonds of gravity and travel easily to far lands, to space. It has also led to aerial warfare, the horrors stretching from Guernica to Hiroshima, Indochina to 9/11. Flight is not good or bad, it’s how you use it…
“I have spent the entire afternoon in the car, but no trip was more than four kilometres long.” This was an actual quote from a work-from-home mom in Cape Town’s southern suburbs.
If you have two kids or more at more than one school, chances are that this is your life. Every afternoon is an extra-mural merry go round.
Around a decade ago hydrogen fuel cell vehicles were considered the solution to our dirty road networks, with only water coming out the exhaust and refueling that takes the same time as filling with petrol or diesel.
Globally Hyundai cars are very popular with women as well as with traditional male buyers. Hyundai celebrates this phenomenon through its sponsorship of the FIFA Women’s World Cup currently playing off in France.
Everyone multitasks when driving, even if we’re only thinking about work. So you have an entire road network full of vehicles driven by people not quite paying 100% attention. You know you are a great driver, but others may not be so good. The result? 94% of serious accidents involve human error.
A college kid in a red Veloster pulls up at a light next to a cop car. Aggressive revving starts, cops glare in disbelief, the kid looks embarrassed and perplexed. Wheels spin, smoke. The camera pans wider – there is a very small Veloster between the big cars making all the noise. Purple body, orange flames, big tires, huge exhaust – the full comic treatment.
As challenges go, these are biggies.
Simon Loasby’s key role will be to further develop Sensuous Sportiness – Hyundai’s new design identity. He will also play a pivotal role in deciding exactly how Hyundai cars will look in the future. And if that is not enough, he needs to sustain and grow Hyundai’s global SUV campaign.
The Hyundai Motor Group has announced the appointment of their new global Chief Operating Officer, José Muñoz. The former Nissan Chief Performance Officer will now oversee global operations strategy and implementation primarily focusing on improving brand performance and ensuring profitable growth. Muñoz will report directly to Hyundai’s top leadership based in Seoul while but he is based in Fountain Valley, California.
The Hyundai Motor Group has announced the development of an industry-first smartphone app that allows users to customise primary vehicle functions. This is better known as ‘smartphone-electric vehicle pairing performance-based technology’. Drivers simply access the mobile app using their smartphones to change the performance output of their Hyundai.